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Thu Dec 01, 2011 at 12:44:50 PM MST
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| Former post title: Mario Solis-Marich out at AM760
Another white lawyer joins Denver radio drive time. The inspiration of Clear Channel management is breathtaking. Check the Twitter scroll on the left:
My Denver show has been replaced as of today I was just informed.
No update to the AM760 website yet. The Clear Channel beast has a voracious appetite, no doubt, even as it profits via the use radio airwaves that Americans own and control: |
| Zappatero :: White Lawyer joins Denver drive time talkers |
The cuts were primarily centered on programming personnel as the company unveils a new strategy of focusing on more nationally and regionally syndicated content - a strategy that took another step forward the morning after the layoffs, when the company announced several new executive appointments.
A company spokesperson explained the company's new strategy "leverages Clear Channel Radio's unmatched resources to serve our local listeners, advertisers and communities better" and "allows stations to take advantage of content from the most entertaining personalities in the country."
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When President Clinton signed the 1996 legislation that relaxed station ownership rules, industry lobbyists claimed it would now be possible for radio to compete more effectively for advertising dollars on a national level against television networks and newspaper conglomerates. But in the subsequent 15 years the industry has been unable to significantly grow its overall share of the dollars spent on advertising, hovering more or less continuously at just over 7 percent. And with $131 billion spent on advertising in 2010, if Clear Channel's new strategy led to just a 1-percent increase, it would equate to $1.31 billion in new revenues for the industry. I see another way to help control our deficit, and have the richest 1% pay their fair share, but all our local wingnuts would cry First Amendment Foul. |
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