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God bless the child that's got his own

by: Zappatero

Wed Jun 01, 2011 at 12:51:54 PM MST


( - promoted by Fong)

As if we need to be told this:

The Mad Men 1960s America - where average families dominated the consumer market - has totally disappeared, this Ad Age New Wave of Affluence study details. And Madison Avenue has moved on - to where the money sits.

And that money does not sit in average American pockets. The global economic recession, Ad Age relates, has thrown "a spotlight on the yawning divide between the richest Americans and everyone else."

Taking inflation into account, Ad Age goes on to explain, the "incomes of most American workers have remained more or less static since the 1970s," while "the income of the rich (and the very rich) has grown exponentially."


Billie Holiday summed up our situation with profoundly simple lyrics and a deep sadness in her voice:

The Koch Brothers, their little helpers on the right and the populist phonies on the left, will all sleep well tonight.

(h/t Kaili at DailyKos)

Zappatero :: God bless the child that's got his own
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It Makes a Kind of Sense to Target the World's Rich
The AdAge link to it's white paper says it all.
And while the social and political effects of this inequality may be cause for concern, the accrual of wealth among the very few is of great consequence for marketers, since 10% of U.S. households "account for almost half of the consumer spending" and represent about one-third of total GDP, according to the American Affluence Research Council.

Simply put, a small plutocracy of wealthy elites drives a larger and larger share of total consumer spending and has outsize purchasing influence -- particularly in categories such as technology, financial services, travel, automotive, apparel and personal care.

This all makes a kind of awful sense: design, produce and market products only aimed at the wealthy who can be a very large population when the world market is considered.  Will it work, can the rest be left behind in low paying jobs and without resources while the very wealthy enjoy preferential tax and government treatment?  I sure hope not, but it is a worry and has been for a number of years.


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