| 1) I do think it's a bit better than their first. This may sound cruel, but it's important: he didn't really look awake for the first one. He's much more alert and with it in this one (filmed same day and post coffee?). Appearances are important. I don't think the Bennet folks get that.
2) That said, it's still pretty poor. With the money and access they have at their disposal, I was expecting them to be running top-notch professional ads. The quick ones you throw together come later for responses and such. This doesn't look very professionally done, but rather done in house or by a smaller company. Who is their media consultant and how did they let this happen?
3) Wrong messenger. Ok this will open up the "who is the real reformer" can of worms, but let's be honest here: we have a guy who is a sitting senator attacking Washington. He cannot simultaneously be an outsider and an incumbent, no matter how hard he tries. Ironically, he's funding the ad with those special interest dollars.
4) Not every Colorado candidate is a Salazar. You don't have to be a rancher to get elected here, and please stop faking it. He looks out of place in that Carhartt jacket. Senator Bennet: I doubt you've ever spent time on a farm, and you certainly haven't worked as a truck driver. These aren't requirements to be a Senator from Colorado, but again honesty at least helps. You don't fake it well.
5) The messaging is stolen straight from Romanoff; Bennet seems confused even saying it. The more that he tries to emulate Andrew the more he opens himself up for attack at a hypocrite.
Summary: Amateur. I expected a lot more coming from the Bennet campaign. What I don't get is what they are spending all this money on. I mean they certainly are spending it, but they don't seem to be spending it well. They are spending a lot of money to put these bad ads up on television: I can't imagine it's a good investment. |
